A fresh chapter for Audi: Launching a dedicated brand for China alongside an innovative electric concept vehicle, aiming to redefine the premium EV segment.
Audi is making a bold move in the Chinese automotive market by introducing a new brand, "AUDI", without its iconic four-ring logo. This new brand is specifically created for China, signaling a unique approach to meet the needs of the country's tech-savvy customers. With the AUDI E Concept car, the brand aims to showcase the next generation of electric and intelligent vehicles, blending Audi’s engineering expertise with innovations tailored for Chinese consumers.
The AUDI E concept marks the debut of the new brand and offers a look at what the future holds for premium electric vehicles in China. The model features a sleek Sportback design with a length of 4,870 mm, showcasing its spacious yet streamlined structure. The advanced design and proportions are aimed at providing a comfortable driving experience while meeting the aesthetic preferences of the Chinese market.
The AUDI E concept features dual electric motors on both the front and rear axles, delivering a combined power output of 570 kW and torque of 800 Nm. With the signature quattro all-wheel drive system, the car can accelerate from 0 to 100 km/h in just 3.6 seconds. Equipped with a 100-kWh battery, the vehicle offers a range of up to 700 km based on the China Light-Duty Vehicle Test Cycle (CLTC). The innovative 800-volt architecture allows rapid charging, adding over 370 km of range in just 10 minutes.
Audi’s new venture is a collaboration with Chinese automaker SAIC, leveraging both companies' strengths. Audi brings its expertise in premium design and engineering, while SAIC contributes its speed in innovation and knowledge of the Chinese market. This partnership aims to accelerate development and meet the specific demands of local consumers, who prioritize high connectivity, automated driving features, and a unique driving experience.
The interior of the AUDI E concept is designed to cater to the preferences of young, tech-savvy Chinese buyers. It features a curved 4K touch display spanning across the dashboard, offering intuitive control and access to information. The center console includes storage for smartphones, while the doors incorporate illuminated wood and microfiber elements inspired by modern architectural designs. The vehicle also integrates the new AUDI OS, a user-friendly operating system tailored for seamless interaction with the car’s digital systems.
One of the standout features of the AUDI E concept is its smart connectivity options. The car includes an AI-powered AUDI Assistant, which responds to both voice and touch commands, making it easier for drivers and passengers to interact with the vehicle's functions. The interface also features facial recognition for personalized settings and app integration, ensuring a connected driving experience.
The launch of the new AUDI brand and the AUDI E concept is part of Audi's strategy to strengthen its position in the world’s largest automotive market. The collaboration with SAIC aims to reduce time-to-market by over 30%, with the first production model expected to be available in mid-2025. The initial offerings will target the mid-size and full-size electric vehicle segments, which are highly popular among Chinese consumers.
Audi’s double debut in Shanghai highlights the company’s commitment to innovation and its focus on the evolving demands of the Chinese market. The AUDI E concept showcases a blend of cutting-edge technology and local insights, aiming to redefine the premium electric vehicle experience in China. With a focus on performance, connectivity, and design, the new AUDI brand sets the stage for a promising future in electric mobility.
Brand Launch: Introduction of the new "AUDI" brand in China, tailored for local consumers.
AUDI E Concept: Fully electric Sportback with 570 kW power and a 700 km range.
Partnership with SAIC: Collaboration aims to meet market demands with faster development.
Technology Focus: Advanced digital systems, AI assistant, and personalized connectivity features.
Market Availability: First production models expected by mid-2025, targeting mid-size and full-size segments.
This strategic launch marks a significant step for Audi, as it adapts to the unique requirements of the Chinese market while leading the way in electric vehicle innovation.
The AUDI E Concept
The AUDI E concept marks the debut of the new brand and offers a look at what the future holds for premium electric vehicles in China. The model features a sleek Sportback design with a length of 4,870 mm, showcasing its spacious yet streamlined structure. The advanced design and proportions are aimed at providing a comfortable driving experience while meeting the aesthetic preferences of the Chinese market.
Performance and power
The AUDI E concept features dual electric motors on both the front and rear axles, delivering a combined power output of 570 kW and torque of 800 Nm. With the signature quattro all-wheel drive system, the car can accelerate from 0 to 100 km/h in just 3.6 seconds. Equipped with a 100-kWh battery, the vehicle offers a range of up to 700 km based on the China Light-Duty Vehicle Test Cycle (CLTC). The innovative 800-volt architecture allows rapid charging, adding over 370 km of range in just 10 minutes.
Collaboration with SAIC: Leveraging local expertise
Audi’s new venture is a collaboration with Chinese automaker SAIC, leveraging both companies' strengths. Audi brings its expertise in premium design and engineering, while SAIC contributes its speed in innovation and knowledge of the Chinese market. This partnership aims to accelerate development and meet the specific demands of local consumers, who prioritize high connectivity, automated driving features, and a unique driving experience.
Advanced technology and interior features
The interior of the AUDI E concept is designed to cater to the preferences of young, tech-savvy Chinese buyers. It features a curved 4K touch display spanning across the dashboard, offering intuitive control and access to information. The center console includes storage for smartphones, while the doors incorporate illuminated wood and microfiber elements inspired by modern architectural designs. The vehicle also integrates the new AUDI OS, a user-friendly operating system tailored for seamless interaction with the car’s digital systems.
Enhanced connectivity and smart features
One of the standout features of the AUDI E concept is its smart connectivity options. The car includes an AI-powered AUDI Assistant, which responds to both voice and touch commands, making it easier for drivers and passengers to interact with the vehicle's functions. The interface also features facial recognition for personalized settings and app integration, ensuring a connected driving experience.
A Strategic move for Audi in China
The launch of the new AUDI brand and the AUDI E concept is part of Audi's strategy to strengthen its position in the world’s largest automotive market. The collaboration with SAIC aims to reduce time-to-market by over 30%, with the first production model expected to be available in mid-2025. The initial offerings will target the mid-size and full-size electric vehicle segments, which are highly popular among Chinese consumers.
Audi’s double debut in Shanghai highlights the company’s commitment to innovation and its focus on the evolving demands of the Chinese market. The AUDI E concept showcases a blend of cutting-edge technology and local insights, aiming to redefine the premium electric vehicle experience in China. With a focus on performance, connectivity, and design, the new AUDI brand sets the stage for a promising future in electric mobility.
Key features at a glance:
Brand Launch: Introduction of the new "AUDI" brand in China, tailored for local consumers.
AUDI E Concept: Fully electric Sportback with 570 kW power and a 700 km range.
Partnership with SAIC: Collaboration aims to meet market demands with faster development.
Technology Focus: Advanced digital systems, AI assistant, and personalized connectivity features.
Market Availability: First production models expected by mid-2025, targeting mid-size and full-size segments.
This strategic launch marks a significant step for Audi, as it adapts to the unique requirements of the Chinese market while leading the way in electric vehicle innovation.
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